FORD BRAND SPIKE
Ford Brand Spike - Ford Mustang
PROJECT OVERVIEW
Ford Brand Spike is a 5x5x5m interactive LED cube. Four sides of the cube consist of 7.5mm pitch LED tiles. Two of these sides house an interactive Kinect and Audio driven application. The display application was built with Unity and enables participants to interact with 3d objects/particle systems that are shown on the LED wall. Looping video content was designed and created between the interactive states.
SCREEN TEAM
CLIENT: Ford Australia
AGENCY: Imagination
CREATIVE PRODUCER: Ilana Werba
CREATIVE DIRECTOR/ART DIRECTION: Evan Hancock
3D MODELLING & ANIMATION: Jason Ostler, Axel Ketz
2D MOTION GRAPHICS: Evan Hancock, Axel Ketz
FORD CUBE CASE STUDY
